Ben Koditschek — Creative Designer

Increasingly, many contemporary brands are downplaying the role of a 'logo' in their visual identity. There is a growing awareness that brands are much more than a logo, and that they may not even need one at all to be effective. This is especially true in the cultural sphere and online. From this perspective, it may seem strange to present a decontextualized selection of marks. However, although I celebrate and participate in the shifting visual brandscape, I still love the opportunity to create traditional logos. For me, logos are the purest expression of classic graphic design. They are a distillation of abstract ideas into a single symbol. For this reason, I believe that the level of craftsmanship demonstrated in a logo speaks volumes about the overall skill of a designer. I also believe that logos are one of the greatest art forms of the twentieth century, but of that, another time.